Notice of logo change
Nov 19, 2021
We will change the logo mark of Lagimusim.
It will be switched sequentially from November 19, 2021. Both logos will be mixed for a while, but we ask for your understanding and cooperation.
<Background of changing the brand logo>
When I started Lagimusim in 2010 , I used a logo mark that imaged an "explosion of energy." In fact, during the first six months of the company's founding, our activities centered on artist interviews and web magazines dealing with goods.
In 2018, the logo was changed to "Tanuki's tail". The initial logo mark was created with the image of a web magazine in mind, so we felt a sense of incongruity with our own manufacturing and decided to change it. " Tanuki's tail" comes from our slogan "motivation, perseverance, raccoon dog". The fun image of the raccoon dog expresses our desire to never forget our sense of fun.
In November 2021, the new logo mark will also have the same feeling as "Tanuki's tail". The reason for the change in shape is that a symmetrical mark would be more balanced when attaching a logo mark to a product. The shape is made of a combination of "tanuki's eyes (around)". Now that the eyes and tail have been shaped, I'm finally drawing the full body of the raccoon, but it looks like it will take a little more time before it's unveiled.
By the way, the brand name, Lagimusim, is an Indonesian word meaning "that season again", which in turn means "now is the season" . Let's work while valuing "always enjoying the present". It's called "Let's have more fun now!"
Please also read about about the history of the brand (^^)
"Let's make it even more fun now!"
Thank you for your continued support.